“男人，就应该时刻保持清醒的状态！因为，每个男人都负担N个家庭的幸福!”Diamond咖啡广告创意!
—-When everyone depends on your to stay awake.

校巴男，你需要时刻保持清醒-Diamond coffee广告创意

白领男，你需要时刻保持清醒-Diamond coffee广告创意

不止男人，现在社会每个人都背负太多太多了！尤其国家的独生子政策!太悲催了…

跑题了，广告本身创意一般，但直指人心关键！效果应该会不错。

Advertising Agency: Leo Burnett, Hong Kong

Executive Creative Director: Connie Lo

Creative Director: Nutchanun Chiaphanumas

Art Director: Nateepat Jaturonrasmi

Copywriters: Spring Liu, Nutchanun Chiaphanumas

Advertiser’s Supervisor: Xiuhua Li

Account Manager: Karen Peng

Account Supervisor: Kennie Chung

Illustrator: Remix Studio Bangkok

Photographer: Nok Pipattungkul